By studying just 10 “likes” on someone’s Facebook page, a computer can build a more accurate picture of a personality than a work colleague, Cambridge University researchers say. Examining 150 “likes”, it can be a better judge than a parent. At 300, they have more knowledge than a spouse.
Lead author Wu Youyou said: “In future, computers could infer our psychological traits and react accordingly, leading to socially skilled machines.”
The study was published in Proceedings of the National Academy of Sciences at http://www.pnas.org/content/early/2015/01/07/1418680112.