Facebook’s New Opt-Out for Tracking Ads is Not Enough, Says Privacy Expert

Facebook has rolled out a new tool that allows users to choose whether tracking data from ‘Like’ buttons and other social elements is used to serve them ads, but privacy experts say the move does not go far enough.

Brendan Van Alsenoy, author of a Belgium data protection report into Facebook and a legal researcher at the KU Leuven Centre for IT & IP Law, said: “This new setting is a very modest step in the right direction. But the net result for privacy is limited.”

Details may be found at http://goo.gl/AqRqIt.

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