Apple Greatly Expands Privacy Portion of Website

Apple has always made a strong commitment to its customers’ privacy. Above all, Apple takes special care to point out that it “has never worked with any government agency from any country to create a ‘backdoor’ in any of our products or services.” Now the company significantly updated the Privacy portion of its website to outline in detail what that means for people who buy its products.

“We believe in telling you up front exactly what’s going to happen to your personal information and asking for your permission before you share it with us,” Cook said in the section’s new introductory letter. “And if you change your mind later, we make it easy to stop sharing with us. Every Apple product is designed around those principles. When we do ask to use your data, it’s to provide you with a better user experience.”

The new privacy policy may be found at http://www.apple.com/privacy. In addition, three additional tabs that cover such specifics as “Our Approach to Privacy,” “Government Information Requests,” and how to “Manage Your Privacy.” In each Apple covers topics such as how individual apps such as iMessage and Apple Pay handle your personal data, as well as what the company does when it gets National Security Orders from the U.S. Government.

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