Swiss-based semantic search company Hulbee, a non-tracking web search engine, has closed a $9 million angel funding. The consumer search offering is offered as a pro-privacy alternative to mainstream search engines like Google, with a pledge that unlike those guys it does not track users. So it’s competing with other search players in the pro-privacy space, such as DuckDuckGo.
Although, unlike DuckDuckGo, Hulbee has its own (semantic) search tech too — which it’s touting as another differentiator, along with a “clean interface”, and search results supplemented by a word cloud of related themes/content that allow users to narrow their search with a few considered clicks.
Hulbee does display advertising but uses its own ad system, rather than bolting on a third party ad network. Most of the third party ad networks track the users’ clicks and display targeted ads based upon the sites visited. Hulbee reports it is taking a non-tracking approach.
You can see Hulbee in operation at https://hulbee.com.