26% of Desktop Users Use Ad Blockers

Why don’t you do the same?

The Interactive Advertising Bureau has been vocal about the ongoing ad-blocking war between publishers and blockers, and now it has data to back up its position. According to a new IAB report, 26 percent of desktop users and 15 percent of mobile consumers use blockers to remove ads from publishers’ websites. Roughly 32 percent of ad blockers across both groups are males between 18 and 34, and 22 percent are women of the same age.

The article is available at http://goo.gl/DVFY8n.

If you do not like obnoxious ads, you can block most of them. You can start by reading my earlier article, Electronic Frontier Foundation’s Privacy Badger, at https://goo.gl/n1Zzcj.

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