Cloudflare is rolling out three new approaches today designed to help its clients’ websites offer more encrypted browsing to their visitors. Those tools are meant to improve the encryption it currently offers to customers, make it easier for complex, stubbornly unencrypted websites to start the process of encrypting, and configure customers’ sites so that visitors’ connections are automatically encrypted wherever the option is possible. In total, Cloudflare says it serves a massive 8 to 10 percent of all Internet requests, offering content delivery, server, and security services to clients like Nasdaq and eHarmony—but about 80 percent of that web traffic is still unencrypted. At that scale, incremental security improvements for Cloudflare customers (some who pay for premium access and some who receive services for free) can have a real impact on overall web traffic around the world.
The company’s goal is to move toward a version of the web where secure, encrypted channels are the norm and only unencrypted channels merit any type of notation—the opposite of the “green lock” system browsers use to signal an encrypted site today.
You can read more in an article by Lily Hay Newman in Wired at https://goo.gl/sjorUw.