Your secrets may be well known to Cambridge Analytica. The firm helped Donald Trump’s presidential campaign by selling your personal information to the campaign and has now been suspended from Facebook.
Facebook wrote in a statement on March 16, 2018 that it was “Suspending Cambridge Analytica and SCL Group from Facebook.” Cambridge Analytica uses “psychographic” data, meaning it uses data points culled from the internet to create personality profiles of people to use for targeted purposes, such as in an election. The Facebook statement was signed by Paul Grewal, VP & Deputy General Counsel.
The company’s website says that “CA Political will equip you with the data and insights necessary to drive your voters to the polls and win your campaign. We offer a proven combination of predictive analytics, behavioral sciences, and data-driven ad tech.”
It claims the company has accumulated a treasure trove of data. “With up to 5,000 data points on over 230 million American voters, we build your custom target audience, then use this crucial information to engage, persuade, and motivate them to act.” Services provided include polling, predictive analytics, list building, and event promotion.
Should this invasion of your privacy be legal?
You can read more about this despicable “business” in an article in the Heavy.com web site at: https://heavy.com/news/2018/03/cambridge-analytica-trump-facebook-analytics-mercer/.