Cambridge Analytica is Tracking the Personal Information of Millions of Americans

Your secrets may be well known to Cambridge Analytica. The firm helped Donald Trump’s presidential campaign by selling your personal information to the campaign and has now been suspended from Facebook.

Facebook wrote in a statement on March 16, 2018 that it was “Suspending Cambridge Analytica and SCL Group from Facebook.” Cambridge Analytica uses “psychographic” data, meaning it uses data points culled from the internet to create personality profiles of people to use for targeted purposes, such as in an election. The Facebook statement was signed by Paul Grewal, VP & Deputy General Counsel.

The company’s website says that “CA Political will equip you with the data and insights necessary to drive your voters to the polls and win your campaign. We offer a proven combination of predictive analytics, behavioral sciences, and data-driven ad tech.”

It claims the company has accumulated a treasure trove of data. “With up to 5,000 data points on over 230 million American voters, we build your custom target audience, then use this crucial information to engage, persuade, and motivate them to act.” Services provided include polling, predictive analytics, list building, and event promotion.

Should this invasion of your privacy be legal?

You can read more about this despicable “business” in an article in the Heavy.com web site at: https://heavy.com/news/2018/03/cambridge-analytica-trump-facebook-analytics-mercer/.

One thought on “Cambridge Analytica is Tracking the Personal Information of Millions of Americans

  1. I used Facebook as a tool to connect with friends and family who lived outside of my area. Then in 2016 I really started seeing a change. I am a conservative living in a very, very republican state. I started noticing “news” showing up on my Facebook ‘news feed’ from I thought intelligent friends, with hateful and hate suggestive stories concerning Hillary. First glance I knew some these were false, like “the Clintons running a white slave trade out of a pizza restaurant”. Common sense told me these were lies. And, I imagine the same was being said about Trump in the liberal areas of the country. But, what got me really upset was that my “friends” that I thought were intelligent people, were buying all this hogwash. No one wanted to check out a story before they passed it on.
    No one wanted to have a peaceful, reasonable discussion on any article showing up. My husband and I changed our voting status from being Republicans to Independents. I stopped using Facebook, with exception of going straight to the pages of my interest groups or relatives. I am now 71 years old and don’t have time to waste on this much lying. Please tell where, where has intelligent went. If the Russians are partly responsible for the false news spread on the internet, they have done more to destroy America, then ever dropping a bomb. Now, Dick has told us that our information has been culled, by an American company, to use in some way, but, not for good. Well, one good thing about being my age, I don’t have time to be depress either.

    Liked by 1 person

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