Oath — the owner of Yahoo and of AOL — is in talks with advertisers, promoting a service that scans the content of emails and provides a wealth of information about users.
The service would give advertisers access to data contained in over 200 million Yahoo Mail inboxes. Email scanning would also apply to AOL Mail inboxes, also owned by Oath. Even the emails in Yahoo’s premium email service, which costs $3.49 a month, are subject to the analysis, unless users opt out. To opt out, you have to specifically head into the Ad Interest Manager here and select “opt out.” The page is not located in Settings, which makes it hard to find.
Details may be found in an article by Shannon Liao in TheVerge web site at: http://bit.ly/2wucrdR.