“A Pew study published this January found that 76 percent of Americans knew basically nothing about Facebook’s tracking and targeting policies, even though other research shows that most people understand that they shouldn’t trust the company. (Researchers at Georgetown University and NYU recently named it one of the least trusted American institutions, across political parties.) If the tactics of even the largest, most public, most well-documented violator of our privacy are a black box to the average person, what do most of us know about the tactics of, say, a Finnish game developer?
“Though it doesn’t often come up and is confusing to think through, almost every app on your phone is full of third-party advertising intermediaries — at a minimum, ad software owned by Facebook or Twitter or Google, but often a couple dozen other companies you haven’t even heard of, as well. This includes game apps as innocuous if obnoxious-seeming as Angry Birds and its descendants, like Fruit Ninja (by the Australia-based Halfbrick Studios) and Candy Crush (by Malta-based developer King). These third parties collect information that allows them to keep intricate histories of your behavior, and use it to make money from you in ways you might not expect or even see.”
You can read the full story by Kaitlyn Tiffany in the Vox web site at: https://www.vox.com/explainers/2019/5/7/18273355/angry-birds-phone-games-data-collection-candy-crush.