Here is a quote from Wikipedia. These words are in the description of Idka, a collaborative social networking platform. However, the words apply to all of today’s web sites that are funded by advertising (which does not include Idka):
“Idka was founded upon the belief that the advertising-driven model cannot be fixed, contrary to what Facebook and others have said. Idka is the antithesis to the ‘Stalker Economy’, the foundation of today’s social networking, were the users themselves are the product. The built-in drivers of the advertising model will inevitably lead to serious privacy violations, but more than that, it creates a problem for a free democratic way of life. The problem of tailored news (echo chambers), dark posts, political ‘nudging’ and covert political campaigning, profiling and surveillance is real and has already had discernable impact.”
You might think about this before visiting an advertising-sponsored web site. Who is the customer? What is the product? Are YOU the product being sold?
Categories: Online Privacy & Security