The recent exposure of Facebook’s business practices seems to be creating new opportunities for entrepreneurs: creating privacy-oriented alternatives to Facebook. For one, see my earlier article, A Message for Facebook Users: Do You Want Real Online Privacy? at https://privacyblog.com/2018/07/17/a-message-for-facebook-users-do-you-want-real-online-privacy/. However, the two services mentioned in that article are not alone; dozens of others are scrambling to attract former Facebook users who have become dissatisfied with the social network after the huge data leak to Cambridge Analytica as well as to others.
One new platform being developed in Europe and designed to be fully compliant with the European privacy laws is called Openbook. The venture is backed by security and privacy experts including Philip Zimmermann, who created PGP, the most widely used email encryption software, and Jaya Baloo, chief information security officer for Dutch telecoms company KPN Telecom. The site will be “open source, zero tracking, zero spying, zero ads”, and give 30 per cent of its revenue to charitable causes.